Ford was first introduced in the Yukon by W.A. Puckett, a hardware dealer, in 1927. Volney Richmond of Northern Commercial acquired it in 1936 and continued to operate it until 1969.
On Nov. 17, 1969, CKRW Radio went on the air. In 1968, Rolf Hougen and a group of Whitehorse residents applied to the CRTC for a commercial AM radio license. It was granted in December, 1968 but only after another group led by Vic Wylie applied as well. At one session of the hearing, Vic remarked "We don't think the license should be granted to Mr. Hougen as he already controls the media in Whitehorse, the cable company and the Whitehorse Star Newspaper."
After the hearing, over a glass of wine, Rolf said to Vic, "Why did you make that statement? I have no ownership in the Star." He said, "I always thought you did." Anyway, they lost and the Hougen group won.
November 1969 was a busy time. Having acquired the N.C. Co. Ford Dealership in April, by Nov. 21 a grand opening of the new dealership at 4th and Wheeler was held. On Nov. 19th, the new Hougen's store opened in Faro to serve the Cyprus Anvil Mine Employees. On Nov. 17, the new CKRW Radio station went 'On Air.' The First week in December, Marg and Rolf went to Hawaii for 10 days.